Arthurs Day refers to a series of music events which were first organised in 2009 to celebrate the 250th anniversary of the Guinness brewing company by its owner Diageo plc.
Guinness Arthurs Day falls on the 27th of September this year and features some really big international acts including Fayboy Slim, Primal Scream, Munford and Sons, Texas and more.
It’s an amazingly great marketing ploy by Diageo and must be worth millions upon millions in publicity.
These are some photos from a recent trip to The Guinness Storehouse in Dublin.
Post title is a song title by Christy Moore.