Wet, Wet, Wet

The hotter the day, the less you pay. This is the clever marketing campaign and App form Budweiser.
This year we’re making summer even better with the Budweiser Ice Cold Index. You see, the hotter the day the less you pay for your pint of Budweiser Ice Cold, all summer.

If it’s 20 degrees your pint’s free. Awesome! If it’s 18 or 19 degrees you’ll get €2 off, 16 or 17 degrees, it’s €1 off.
The good news is the weather readings are taken daily at midday (12pm) so whether you’re enjoying the sun on a Saturday afternoon, or out for a quiet pint on a Wednesday night you can use that offer all

But with the summer Ireland is having I wonder if anyone in the entire country has gotten a cheaper pint. In fact, we’re lucky it’s not the wetter is it, the more you pay.


  1. Kevin
    July 20, 2011 at 10:25 — Reply

    🙂 Well spotted! I’m sure they knew what they were doing. I was about to tweet this, but it looks like your twitter account is offline?

  2. admin
    July 20, 2011 at 12:05 — Reply

    Twitter should be working- http://twitter.com/#!/photoblog_ie/

    • Kevin
      July 20, 2011 at 13:24 — Reply

      Ah, so it is. The link on the about page is pointing to @pacork hence the confusion. Thanks!

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